Pinterest: A/B testing is one o

http://ift.tt/1pKmFfS

A/B testing is one of the most common tools online marketers use to optimize and improve landing page results. The main idea is to create multiple tests for selected individual elements of the landing page. A basic A/B test could be; changing the text of the headline, or comparing between two images to see which one produces better conversion rates.

http://ift.tt/1oQJ9MK